Nimal Gunewardena heads a pioneering integrated marketing communications enterprise that he founded in 1993, following wide experience in marketing and advertising, and contributes also as its Chief Strategist and Coach. He is an industry evangelist for broader adoption and integration of PR and Digital into marketing communications mix. He has over 40 years of experience in marketing and communications. Prior to starting his own agency, he was CEO of JWT Colombo following ten years with Reckitt & Colman where he rose to being Marketing Director, and a stint with AFS Intercultural Programs New York where he was Regional Director for Asia-Pacific.
He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing, and holds professional memberships also in the Chartered Institute of Public Relations – UK, American Marketing Association, Sri Lanka Institute of Marketing, Sri Lanka Institute of Directors and American Chamber of Commerce. He has been a Past President of the Sri Lanka Institute of Marketing and was Founder President of the revived ad industry body, the Four A’s.
He is a member of the Governing Board of the Office for Unity & Reconciliation. Nimal is also a well regarded lecturer, trainer and edutainer in Advertising, Marketing and Public Relations, and a composer and jazz & blues pianist.