Gehan has been spearheading the digital operations at Wijeya Newspapers for the past 5+ years and is responsible for the company’s increased focus on Digital Media. Under his guidance digital brands such as the Daily Mirror and Lankadeepa have increased its digital presence on social media, mobile apps and other digital platforms, capitalizing on its potential to revolutionize the field of news media. Currently Wijeya Newspapers consists of some of the most sought after Digital News brands and dominates the digital advertising sector with 60% market share within its portfolio. Gehan was also instrumental in introducing key concepts and products to the digital news industry for the first time in Sri Lanka namely: Real time consistent and engaging social media news updates, live blogging & creation of a critical news incident UI, Breaking news mobile apps, Real-time breaking news on Digital Hoardings, Dedicated Facebook/Twitter page on print through crowd-sourced content, Augmented reality to connect print and digital readers and most recently the use of viral videos to promote digital news brands. Gehan has further diversified the digital business within Wijeya by capitalizing on their reach, knowledge and expertise to develop digital products such as apps, websites and landing pages for clients as well.
Gehan was the youngest ever guest speaker to represent Sri Lanka at a WAN-IFRA(World Association for Newspapers) conference at the age of 24 and has also served on the judge panel for the prestigious Asian Digital Media awards back in 2012/13. He has also served on the board for the IAA (International Advertising Association) Sri Lanka and helped judge the young spikes competition for Digital in Sri Lanka this year.
Gehan is a Chartered Marketer holding a Post-Graduate Diploma from the Chartered Institute of Marketing (CIM) UK, and counts 8+ years of experience in Digital Media. He is currently a Digital Marketing Lecturer for CIM/CAM UK. Apart from his career, Gehan is actively involved in the country’s film/theatre circuit as an actor and director. He also works as a part-time professional voice-over artist and host at prestigious events. His interests lie in Digital Strategy, tech, theatre, movies, travelling (overseas), great food and new experiences.