Best Use of Mobile entails the effective use of the platform. This award is open to digital media agencies, companies, organisations and brands.
Entries should be able to showcase the innovation and the forward-thinking concept behind the execution whether it is engaging content, useful application, services or utilities.
The judges will be looking at:
– Execution: How the platform has been used/leveraged to meet the set objectives.
– Innovation: Showcase the revolutionary concept behind the use of mobile in the campaign.
– Outcome: Your KPIs against the use of mobile objectives.